My work experience
Marketing Manager, Asian Food
2023-2024
Successfully launched a new product in collaboration with Ovaltine, achieving 80% increase in physical sales and a 110% boost in social media, earn 10M+ views on TikTok.
Built and maintained strong relationships with Ovaltine, Pacamara Coffee, and other key brand partners, acting as the primary liaison and negotiating joint promotions.
Led and optimized team workflows, ensuring seamless coordination between marketing, creative, and sales teams.
Social Media Specialist, Asia Food
2022-2023
Managed social media strategy and creative content, increasing followers by 60%+ and boosting engagement across platforms.
Developed and optimized targeted social ad campaigns, driving a 35% increase in online orders and store traffic.
Planned and executed seasonal campaigns and product launches, enhancing brand visibility and customer excitement.
Marketing Executive,
Universal Music Group
2022-2020
Led strategic marketing campaigns that secured a Top 10 streaming spot and won a New Artist of the Year award.
Spearheaded the rebranding of several major brands, resulting in a 30% increase in brand engagement and a 20% growth in sales.
Developed artist-driven social strategies, driving 40%+ audience growth and building active fan communities.
Creative Internship,
Universal Music Group
2020
Led visual direction for domestic artists, crafting cohesive identities across social media, album covers, and merchandise.
Designed 50+ social media graphics monthly, boosting engagement by 30%.
Created 10+ video promotional assets weekly using Adobe Premiere.
My Passion
Outside of work, I love immersing myself in music – from daily playlists to live concerts – discovering hidden city spots, and finding inspiration everywhere for my design.
