MOODSY
Overview
Beauty Bae is an inclusive beauty platform,
we aimed to prioritizes transparency and encourages authentic feedback, fostering a sense of reliability among users.
Honest reviews are valuable as they provide genuine insights into the quality of services and customer experiences.
Client
Case Study
Industry
Entertainment
Service
UI / UX Design
Web Development
Digital Design
Duration
8 Weeks
PROBLEM STATEMENT
The Problem
Spending too much time browsing,
and still don’t know what to watch? Moodsy is here to help!
Insight 01
HMW
create a platform that encourage users to give honest reviews
Insight 02
HMW
include a filtering system that generate worthy beauty services
Insight 03
HMW
provide inclusivity for the unique beauty concerns of diverse racial group
DESIGN SOLUTION
BEAUTY BAE
Beauty booking platform that provides designs for all the beauty baes out there! 💅
Hi Baes! Are you ready to GLOW UP✨
Product Description
We promote transparent and credible beauty searching platform, NO SCAMs, NO FAKE REVIEWS, full refund if service is not Giving✨
Home Page (Community)
Feature 01
Reviews
Honest
Trust-Worthy
Verified Review System
Only users who have booked through the platform can leave reviews, and anonymous feedback is allowed to make users feel safer when being honest.
Feature 02
Top-Rated Filter with Smart Tags
Users can filter services based on verified ratings, service quality, cleanliness, price and location(distance).
Filtering System
Cleanliness
Price
Quality
Distance
Feature 03
Personalized Beauty Profile
During onboarding, users select their skin type, hair texture, cultural beauty needs, and preferred treatments, allowing the platform to recommend services that truly fit their identity.
Personlized Booking
Inclusivity
Diversity
Personlize
Design Process
Research Objective
To understand users' needs, trust factors, and diverse beauty concerns in order to design a platform that encourages honest reviews, surfaces trusted services, and supports inclusive beauty experiences.
User
Research
Ideation
Prototype
User Test
Final Design
Product Goals
01
Honest Review: Encourage honest, safe, and authentic user reviews.
02
Filtering System: Highlight worthy beauty services through smart filtering.
03
Personalize Booking: Support diverse beauty needs across all racial groups.
User Interview
70%
Cleanliness matters
70% of users prioritize salon/service cleanliness when choosing beauty services.
50%
Affordability is important
50% of users say price heavily influences their decision.
85%
Trust in Reviews
85% of users rely on customer reviews to decide where to book.
User Personas
Maya Johnson
Occupation: Marketing Manager
Location: New York City
"I want to feel confident that I’m booking the right service — clean, trustworthy, and right for me."
Goals:
Find clean, reliable beauty services easily.
Book services that suit her skin and hair type.
Feel confident that her chosen services are worth the price.
Personality:
Detail-oriented
Trust-driven
Curious and open-minded
Pain points:
Skepticism about fake or filtered reviews.
Difficulty finding services that cater to her textured hair.
Overwhelmed by too many unverified options online.
Competitor Analysis
Styleseat
Strength:
Wide variety of professionals
Easy online booking & payment
Weaknesses:
Limited service verification
High booking fees for users
Booksy
Strength:
Clean, user-friendly interface
Strong review & rating system
Weaknesses:
Not all services are well-vetted
Some areas have limited options
Glamsquad
Strength:
High-quality professionals
At-home service convenience
Weaknesses:
Premium pricing
Limited to major cities only
Takeaways
Importance of user research: Understanding user needs and pain points is crucial for designing effective solutions.
Iterative design: Exploring multiple design options and iterating based on feedback leads to better outcomes.
PORTFOLIO
CHECK OUT SOME MORE
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Works
About
Articles
Experiments
© 2021 your name
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MOODSY
MOODSY
MOODSY
Client
Client
Client
Case Study
Case Study
Case Study
Year
Year
Year
2024
2024
2024
Beauty Bae is a beauty booking platform that provides inclusive designs for all the beauty baes out there!
Beauty Bae is a beauty booking platform that provides inclusive designs for all the beauty baes out there!
Overview
Overview
Overview
Beauty Bae, a inclusive beauty platform, we aimed to prioritizes transparency and encourages authentic feedback, fostering a sense of reliability among users. Honest reviews are valuable as they provide genuine insights into the quality of services and customer experiences.
Beauty Bae, a inclusive beauty platform, we aimed to prioritizes transparency and encourages authentic feedback, fostering a sense of reliability among users. Honest reviews are valuable as they provide genuine insights into the quality of services and customer experiences.
Client
Client
Client
Case Study
Case Study
Case Study
Industry
Industry
Industry
Beauty Service
Beauty Service
Beauty Service
Service
Service
Service
UI / UX Design
UI / UX Design
UI / UX Design
Web Development
Web Development
Web Development
Digital Design
Digital Design
Digital Design
Duration
Duration
Duration
8 Weeks
8 Weeks
8 Weeks
Problem Statement
" There is no CUTE beauty booking platform
that provide enough details to convince me to book "
Discover
Define
Ideate
Design
User Challenges
User Challenges
User Challenges
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→ How May we lomsepfepw
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Final Solution
Final Solution
Final Solution
We designed a visually stunning website for Luxe Beauty with high-quality visuals, elegant typography, and a sophisticated color palette to balance modernity and timelessness. Our development team created a user-friendly, responsive site with fast load times and a secure e-commerce platform. Enhanced features like advanced search, personalized recommendations, and customer reviews improved navigation, engagement, and conversion rates.
We designed a visually stunning website for Luxe Beauty with high-quality visuals, elegant typography, and a sophisticated color palette to balance modernity and timelessness. Our development team created a user-friendly, responsive site with fast load times and a secure e-commerce platform. Enhanced features like advanced search, personalized recommendations, and customer reviews improved navigation, engagement, and conversion rates.
Solution #1
We designed a visually stunning website for Luxe Beauty with high-quality visuals, elegant typography, and a sophisticated color palette to balance modernity and timelessness. Our development team created a user-friendly, responsive site with fast load times and a secure e-commerce platform. Enhanced features like advanced search, personalized recommendations, and customer reviews improved navigation, engagement, and conversion rates.
We designed a visually stunning website for Luxe Beauty with high-quality visuals, elegant typography, and a sophisticated color palette to balance modernity and timelessness. Our development team created a user-friendly, responsive site with fast load times and a secure e-commerce platform. Enhanced features like advanced search, personalized recommendations, and customer reviews improved navigation, engagement, and conversion rates.
Solution #1
We designed a visually stunning website for Luxe Beauty with high-quality visuals, elegant typography, and a sophisticated color palette to balance modernity and timelessness. Our development team created a user-friendly, responsive site with fast load times and a secure e-commerce platform. Enhanced features like advanced search, personalized recommendations, and customer reviews improved navigation, engagement, and conversion rates.
We designed a visually stunning website for Luxe Beauty with high-quality visuals, elegant typography, and a sophisticated color palette to balance modernity and timelessness. Our development team created a user-friendly, responsive site with fast load times and a secure e-commerce platform. Enhanced features like advanced search, personalized recommendations, and customer reviews improved navigation, engagement, and conversion rates.
Research
Research
Research
The new website significantly boosted Luxe Beauty’s online presence and user engagement. The elegant design and improved functionality attracted more visitors, reduced bounce rates, and increased conversion rates. Luxe Beauty saw a substantial rise in online sales and customer satisfaction, establishing their website as a key asset in their brand’s success.
The new website significantly boosted Luxe Beauty’s online presence and user engagement. The elegant design and improved functionality attracted more visitors, reduced bounce rates, and increased conversion rates. Luxe Beauty saw a substantial rise in online sales and customer satisfaction, establishing their website as a key asset in their brand’s success.
The new website significantly boosted Luxe Beauty’s online presence and user engagement. The elegant design and improved functionality attracted more visitors, reduced bounce rates, and increased conversion rates. Luxe Beauty saw a substantial rise in online sales and customer satisfaction, establishing their website as a key asset in their brand’s success.
Problem Statement
" There is no CUTE beauty booking platform
that provide enough details to convince me to book "
Discover
Define
Ideate
Design
PORTFOLIO
PORTFOLIO
PORTFOLIO
CHECK OUT SOME MORE
CHECK OUT SOME MORE
CHECK OUT SOME MORE
UI / UX Design
Web Development
Digital Design
UI / UX Design
Web Development
Digital Design
UI / UX Design
Web Development
Digital Design
Beauty Bae
Beauty Bae
Beauty Bae
UX Ui
Digital Design
Beauty Bae
Beauty Bae
Beauty Bae
UX Ui
Digital Design
Beauty Bae
Beauty Bae
Beauty Bae
UX Ui
Digital Design
HAVE A PROJECT
HAVE A PROJECT
HAVE A PROJECT
IN MIND ?
IN MIND ?
IN MIND ?